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Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.

Selected Readings on Electronic Commerce Technologies:Contemporary Applications

This book draws on our collective academic and business experience to offer a user-friendly view of financial risk management. We’ve tried to keep the book’s language straightforward and nonmathematical so that it is accessible to a wide range of professionals, senior managers, and board members in financial and nonfinancial institutions who need to know more about managing risk. In turn, we hope this means that the book is also suitable for college students, for those in general MBA programs, and for any layperson who is simply curious about the topic of modern financial risk management.

leading-it-projects-the-it-managers-guide.9781420070828.38548 crc press