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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one–of–a–kind guide includes a step–by–step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

　　* Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems 　　 * Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support 　　 * The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining 　　 * More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining 　　 * Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis　　

The management information and statistical tools you need to successfully implement Six Sigma 　　Six Sigma has helped organizations of all types and sizes improve the quality of processes and products while simultaneously increasing customer satisfaction and saving billions of dollars. The Six Sigma Handbook covers the management systems and statistical tools that are the foundation for this revolutionary new approach to management. 　　 Thomas Pyzdek offers expert, proven advice on using Six Sigma to retain customers and enhance bottom line performance while cutting costs dramatically. He explains exactly how to make Six Sigma work, including organizing for Six Sigma, the various levels of technical proficiency required, criteria for selecting personnel for training, using customer requirements to drive strategy and operations, successful project management, and much more. 　　For the manager or quality professional charged with implementing or supporting Six Sigma--no matter the industry--this timely guide will help any organization achieve the goal of becoming a truly world-class operation. Topics include: 　　* How to organize for Six Sigma 　　* How to use DMAIC to dramatically improve existing products and processes 　　* How to use Design for Six Sigma (DFSS) and Lean to create new, world-class products and processes 　　* Complete coverage of all major problem-solving and statistical tools and techniques, from basic to advanced tools such as DOE and logistic regression 　　* How to use MINITABTM and Microsoft Excel® to perform statistical analyses 　　* How to avoid common traps and pitfalls during implementation 　　The Six Sigma management system is helping numerous companies improve the quality of their products and processes. The Six Sigma Handbook is the comprehensive reference guide you need to successfully implement Six Sigma. It describes the statistical tools and problem-solving techniques that comprise Six Sigma, explaining how to use them effectively throughout your organization. Author/consultant Thomas Pyzdek offers the expert guidance and direction you need to implement the Six Sigma promise in your company--and avoid the traps and pitfalls commonly encountered in the process. 　　You'll get a complete overview of the management and organization of Six Sigma and the philosophy that underlies it. Pyzdek uses clear, detailed examples throughout to demonstrate exactly how to make this program work for you. You'll see how best to prepare management for the idea of using proven scientific methods to run a business and how to build the groundwork for their roles. 　　This book presents vital information on selecting the right personnel to train, the various levels of technical proficiency required, building the best teams, and fostering effective leadership. Directing you on how to handle successful project management from start to finish, Pyzdek also: 　　* Explains how to make your organization customer-focused--a vital requirement for implementing Six Sigma 　　* Identifies where specific techniques can--and cannot--be applied in the process 　　* Includes inspiring and instructive case studies about the success of Six Sigma at Motorola, General Electric, and other companies that have reaped the rewards 　　Plus, you'll learn when and how to use the more advanced Six Sigma topics--everything from design of experiments (DOE) and response surface methods (RSM) to chi-square contingency tables and analysis of categorical data--that you may take advantage of when your new system is in place. 　　If you're ready to transform your company...realize significant gains in quality, productivity, and sales...and take the necessary steps to ensure that your company will flourish in the new world economy, The Six Sigma Handbook is the guidebook you need to reach your goals.

CMMI（Capability Maturity Model Integration，能力成熟度模型集成）包含了产品的开发、维护及服务方面最好的实践做法、覆盖了从开始到交付和维护的整个产品生命周期。 　　 本书是CMMI框架（CMMI Framework）的扩展，功能上等价于CMMI框架。本书提供了所有CMMI模型的信息，读者无需选择某种特定的模型来开始启动，所有的选择都被集中到本书中了。本书既介绍了所有CMMI模型的共同点，也说明了它们之间的区别。读者可以通过本书理解每种CMMI模型并用它们来最佳地满足自己的需要。

Since publication of the fourth edition in 2000, David Hoyle has collected the experiences of organizations, quality managers and auditors who have actually worked with the 2000 version of the ISO 9000 family of standards, and these are now presented in this new edition of the leading quality management systems guide. * The best-selling ISO quality management guide * Authoritative, clear and unambiguous guidance on all aspects of quality management systems from one of the world's foremost experts on the ISO 9000 family of standards * Fully updated to the latest experiences of working with ISO 9000, with hard-won information from industry and the service sector, plus quality auditors, on working successfully with the standard

Internet Marketing - Strategy, Implementation and Practice (3rd Edition) （英文版） 作为营销活动中的工具，因特网的功能日益增多，也日益受欢迎。本书的写作目的就是帮助营销人员学习有效运用因特网所需的知识和技能。具体来说，本书主要针对不列需求应用运而生；了解因特网在多大程度上改变孙发前的营销模式，是否有新的模型和战略可以用于更有效地开发这个种媒介；营销实践者需要实用的网络管理技能；迅速变化的市场特征和网络营销实践中的良好表现。

《统计陷阱》本书是美国著名的统计学家达菜尔·哈夫的名著。该书自1954年出版至今，多次重印并被译成多国文字，是一本影响深远的经典性著作。《统计陷阱》一书之所以能够历久弥新，是因为其实用性。随着我国经济持续发展，我们将接触到越来越我我的统计数据等等，去粗取精、去集思广益存真、进行鉴现了一些统计语和方法，但作者重说明、轻证明，重文字描述、轻理论推导，并结合活生生的案例，语方轻松诙谐，深入浅出，故即使从培养接触过的统计专业知识的读者也能掌握书中介绍的统计国想和方法。

Z理论 威廉-大纳 作者在麦格雷戈”X理论”和“Y理论”管理学说的基础上，提出了”Z理论”，强调组织管理的文化因素，并认为组织在生产力上不仅需要考虑技术和利润等硬性指标，而且还应考虑软性因素，如信任、人与人之间的密切关系和微妙性等。X理论和Y理论体现了西方的管理原则，而Z理论则强调在组织管理中加入东方的人性化因素，是东西方文化和管理哲学的碰撞与融合。