targer的专栏

第一章：Magento介绍...................................................................................................................4 Magento 的特色......................................................................................................................5 什么是Magento........................................................................................................................6 Magento的元素和专业术语....................................................................................................6 网站和商店（website and store）...................................................................................7 网站（website）..............................................................................................................7 商店（store）..................................................................................................................7 商店界面（store views）................................................................................................7 Magento的程序架构................................................................................................................8 内核（Core）..................................................................................................................9 本地的（Local）.............................................................................................................9 社区（Community）.......................................................................................................9 扩展（Extensions）.........................................................................................................9 模块（Modules）............................................................................................................9 界面（Interface）..........................................................................................................10 主题（Themes）............................................................................................................10 区块（Blocks）.............................................................................................................11 第二章：Magento入门.................................................................................................................12 Magento的系统需求..............................................................................................................12 Magento下载..........................................................................................................................13 Magento安装和配置..............................................................................................................14 Magento后台控制面板介绍..................................................................................................14 创建多网站和商店（Creating Multiple Websites and Stores）...................................14 缓存管理（Cache Management）.................................................................................16 第三章：建立目录........................................................................................................................17 产品目录概念总览................................................................................................................17 设置默认项....................................................................................................................17 产品图片存放目录（Product Image Placeholders）....................................................19 创建分类（Creating Categories）.................................................................................21 分类中添加产品（Assigning products at the category level）....................................24 定制分类页面的外观（Assigning designs at the category level）..............................25 在分类页面中使用静态区块（Using static blocks with categories）.........................26 属性（Attributes）................................................................................................................27 创建属性（Creating an Attribute）...............................................................................27 特性（Properties）........................................................................................................27 管理标记/选项（Manage Label/Options）...................................................................30 管理属性集（Managing Attribute Sets）.....................................................................31 产品（Procucts）..................................................................................................................34 设定配置和属性（Setting up configuration and Attributes）......................................35 创建简单产品（Creating a Simple Product）..............................................................36 创建可配置产品（Creating a Configurable Product）.................................................45 创建分组产品（Creating a Grouped Product）............................................................49 相关产品，推荐销售，交叉销售 (Related Products,Up-sells,Cross-sells) 52 产品比较功能（Product Comparisons）......................................................................54 层级导航（Layered Navigation）.................................................................................55 产品级别制定外观（Assigning Designs at the product level）...................................57 库存管理...............................................................................................................................58 建立存货管理默认选项（Creating stock management default options）...........................58 产品批量更新........................................................................................................................58 URL重写...............................................................................................................................59 第四章：为销售做准备................................................................................................................62 结账流程（Checkout Process）............................................................................................62 本地化设置（Localization Settings）...................................................................................69 地区设置（Locale Settings）........................................................................................70 货币设置（Currency Configuration）..........................................................................70 货币汇率（Currency Rates）........................................................................................72 Taxes设置...............................................................................................................................72 税率（Tax Rates）........................................................................................................72 税类（Tax Classes）.....................................................................................................74 税收规则（Tax Rules）................................................................................................75 发货选项（Shipping Options）............................................................................................76 发货设置（Shipping Setting）......................................................................................76 发货方法（Shipping Methods）...................................................................................78 收款（Accepting Money）....................................................................................................90 支付方法和PayPal账号（Payment Methods and PayPal Accounts）..........................90 Google Checkout..........................................................................................................110 第五章：促销，市场营销和内容页..........................................................................................116 顾客个性化（Customer Personalization）.........................................................................117 Wishlist........................................................................................................................117 产品比较（Compare Products）.................................................................................118 最近浏览/比较的产品（Recently Viewed/Compared Products）.............................119 新产品（New Products）............................................................................................120 RSS订阅（RSS Feeds）..............................................................................................121 层次性定价（Tier Pricing）...............................................................................................122 目录定价规则（Catalog Price Rules）...............................................................................124 规则信息（Rule Information）...................................................................................125 条件（Conditions）.....................................................................................................125 动作（Actions）..........................................................................................................127 购物车定价规则（Shopping Cart Price Rules）................................................................127 规则信息（Rule Information）...................................................................................128 条件（Conditions）.....................................................................................................129 动作（Actions）..........................................................................................................130 简报（Newsletter）.............................................................................................................131 简报配置（Newsletter Configuration）......................................................................131 简报模板（Newsletter Templates）............................................................................132 简报队列（Newsletter Queue）..................................................................................133 简报订阅者（Newsletter Subscribers）.....................................................................133 简报问题报告（Newsletter Problem Reports）.........................................................134 静态区块（Static Blocks）.................................................................................................134 着陆页（Landing Pages）...................................................................................................137 General Information......................................................................................................138 Custom Design.............................................................................................................138 Meta Data.....................................................................................................................139 投票（poll）........................................................................................................................140 Poll Information............................................................................................................141 Poll Answers.................................................................................................................141 搜索大纲及重定向（Search Synonyms and Re-directs）..................................................142 快速搜索（Quick Search）.........................................................................................142 高级搜索（Advanced Search）..................................................................................144 第六章：客户..............................................................................................................................145 客户默认选项（Default Customer Options）....................................................................146 Account Sharing Options Share....................................................................................146 Create New Account Options.......................................................................................146 Password Options.........................................................................................................146 联系选项及Email（Contact Options and Emails）............................................................147 Editing Email Templates...............................................................................................147 Email Sender.................................................................................................................148 Contact Us....................................................................................................................148 创建新客户（Creating Customers）...................................................................................148 In Front-end..................................................................................................................149 In Admin.......................................................................................................................150 客户用户组（Customer Groups）......................................................................................151 Creating Customer Groups...........................................................................................152 Managing Customer Groups.........................................................................................152 批量更新客户（Batch Updates to Customers）.................................................................153 客户账号的前台及后台功能（Front-End and Back-End functionality for Customer Accounts） 153 前台功能（Front-End）..............................................................................................154 后台功能（Back-End）..............................................................................................157 在线客户（Online Customers）.........................................................................................159 第七章：报表及分析..................................................................................................................159 报表（Reports）..................................................................................................................159 销售方面的报表（Sales）..........................................................................................159 购物车报表（Shopping Cart Report）.......................................................................161 产品方面的报表（Products）....................................................................................161 客户方面的报表（Customers）.................................................................................162 评论报表（Review Reports）.....................................................................................163 标签报表（Tags Reports）.........................................................................................164 搜索词（Search Terms）.............................................................................................164 Dashboard............................................................................................................................164 分析（Analytics）...............................................................................................................165 第八章：订单管理......................................................................................................................166 Overview of Order Functionality..........................................................................................166 Creating Orders.............................................................................................................166 Terminology..................................................................................................................166 Invoice.........................................................................................................................166 Managing and Editing Orders.......................................................................................167 新建订单（Creating Orders）.............................................................................................167 Accessing the Order Page.............................................................................................167 Creating the Order........................................................................................................168 销售订单选项（Sales Order Options）..............................................................................171 1.发票选项（Invoice Options）..................................................................................171 2.发货选项（Shipment Options）..............................................................................174 3.信用备忘选项（Credit Memo Options）................................................................176 管理及修改订单（Managing and Editing Orders）..................................................................178 第九章：用户生成内容..............................................................................................................181 评级和评论（Ratings and Reviews）........................................................................................181 管理评级（Managing Ratings）.................................................................................181 管理评论（Managing Reviews）...............................................................................183 标签（Tags）.......................................................................................................................186 通过Email给朋友推荐产品（Email to a Friend Options）...............................................188 第十章：Magento升级...............................................................................................................189 使用magento connect升级Magento.....................................................................................189